At Dr. Bill, one of our key target markets were enterprise groups. These included hospital groups, clinics, and physicians working in multiple groups. Our guiding principle for the enterprise 2025 product roadmap was to ‘Reduce pain & increase efficiency for groups at scale’. This, along with our north star aim of gross billings of $1.5B within the next 5 years served as my ‘high level’ story to ground myself when making design decisions.