about.
hello, namaste, habari!
i’m aashna - i love designing digital products that are user friendly. i pride myself on breaking down complex problems into simple, comprehensible bits.
i bring my fascination with technology, users, and constantly asking “why” to my work as a product designer. i grew up across india, kenya, singapore, united kingdom & malaysia - and this identity as a third culture kid has allowed me to develop a deep sense of empathy towards people and to design meaningful experiences that celebrate the inherently global nature of the world today.
outside of work, i care deeply about mental health and equality. i am a certified mental health first aider, and i spend a lot of time learning about trauma-informed care and how we can make the world a better place for people. i believe that my sense of giving back makes me a better designer - empathy is, afterall, at the core of design. i am on a never-ending search to find the best flat white in my city. If you would like to say hi or meet for a coffee chat, i’d love to! i also love dogs and plants.
i’m aashna - i love designing digital products that are user friendly. i pride myself on breaking down complex problems into simple, comprehensible bits.
i bring my fascination with technology, users, and constantly asking “why” to my work as a product designer. i grew up across india, kenya, singapore, united kingdom & malaysia - and this identity as a third culture kid has allowed me to develop a deep sense of empathy towards people and to design meaningful experiences that celebrate the inherently global nature of the world today.
outside of work, i care deeply about mental health and equality. i am a certified mental health first aider, and i spend a lot of time learning about trauma-informed care and how we can make the world a better place for people. i believe that my sense of giving back makes me a better designer - empathy is, afterall, at the core of design. i am on a never-ending search to find the best flat white in my city. If you would like to say hi or meet for a coffee chat, i’d love to! i also love dogs and plants.
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SOME COOL THINGS I’VE BEEN UP TO:
+ i spent a week in Seattle working on a Google Ventures Design Sprint on behalf of Stand Together Venture Studio to rethink healthcare insurance in the US for a new startup. the aim was to figure out how to improve a complex & challenging industry like healthcare for those seeking better care for themselves, their loved ones, and society on a systemic level.
+ moved to subzero Toronto from sunny Malaysia to be with my partner.
+ i host a meetup every two months for women in toronto that work in UX to come together, share advice & learn from each other. keep an eye out on my eventbrite here!
+ i ran a webinar to guide women in UX that are looking to build a career as a freelancer. drop me an e-mail if you’d like a copy of the recording.
+ i was invited to speak at a clubhouse talk about working as a solo designer in startups.
+ i was invited to be part of a clubhouse panel about the convergence of psychology & UX.
